If your subject line conflicts with one of our tips, we’ll show an alert and suggest what you should change. We’ll display a green check mark for each tip you follow. Our subject line helper checks to see whether your subject line follows our tips around best practices, which are based on the open rate performance of hundreds of millions of emails in Mailchimp. There are a few ways to learn whether your subject line is a likely winner: Check out the tips in our built-in subject line helper, view your recent subject line performance, or use an A/B test or Multivariate test to see if different subject lines affect your open rates. Different operating systems render different versions of emojis, so it’s important to test.Use emojis to supplement words rather than replace them, to make sure your main message gets across.According to our research, you should use no more than 1 emoji at a time.However, there are a few things to keep in mind when you use emojis. Our built-in emoji picker is a fun and easy way to add some visual pizazz to your subject lines. Too many punctuation marks can make your email look like spam, especially if you use a lot of special characters. Our research shows that it’s best to use no more than 3 punctuation marks per subject line. We recommend you use no more than 9 words and 60 characters. Keep it shortįor many recipients, especially those reading your emails on mobile devices, shorter is often better.
Instead, try to communicate the benefits of your promotions, or call attention to specific deals. Seasonal slogans such as "Fall into savings" or "Sizzling summer bargains" are popular but don't offer a specific hook. Sometimes, it's better to be direct and descriptive than trendy. Merge Tags for Personalization Be descriptive Personalization is shown to increase open rates for most users, and may work well when combined with targeted automations such as birthday deals and post-purchase follow-ups. Use merge tags to personalize your subject lines with each recipient's name or location. Here are a few strategies for you to try out. Some types of subject lines have proven to be more successful than others. Our Research team analyzes emails sent by users through Mailchimp to find what practices result in the best open rates. In this article, you'll find tips for writing strong subject lines, and learn ways to test subject line performance.
Whatever your approach, it's important to keep your audience in mind, and test different words and phrases to see what they prefer. Good subject lines are often personal or descriptive, and give people a reason to check out your content. A successful email starts with a subject line that grabs the attention of your recipients.
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